What is e-mobility?
Gartner defines electro mobility, or e-mobility for short, as the use of electric powertrain technologies, IT technologies, and connected infrastructures to move a vehicle. Powertrain technologies include fully electric vehicles, plug-in hybrids, as well as hydrogen fuel cell vehicles that convert hydrogen into electricity.
The image of an electric vehicle, or EV, probably comes to mind when we talk about e-mobility. The rise of electric vehicles has been talked about in these recent years. Euromonitor reported the registration of EVs has grown more than triple between the years 2017 to 2021 from 3.7 million units to 11.8 million units. It is clearly a fast growing market.
However, it is important to remember that e-mobility is much more than just passenger cars. The development of e-mobility should also be accompanied by the development of transportation in all forms: e-buses, car sharing, e-scooters, e-bikes, bike paths, pedestrian areas, and others because reworking the mobility network means revolutionizing the culture that influences how people choose their mode of transportation.
E-mobility market size and forecast
In their latest report, Next Move Strategy Consulting forecasted the global e-mobility market will reach USD 2.3 trillion by 2030. The firm included electric cars, electric motorcycles, electric scooters, electric skateboards, and electric wheelchairs into the term of e-mobility.
The 2021 market was valued at USD 279.5 billion, meaning the market will see an annual growth rate of 26.4% to reach the 2030 forecasted value.
The electric car segment accounted for over 65% share of the e-mobility market in 2021 and is estimated to retain its dominance over the forecast period with more or less the same size of market share. In terms of market value, this segment was worth USD 180.5 billion in 2021 and will reach a forecasted market value worth USD 1.5 trillion by 2030.
The electric scooter segment is the second biggest in the market with a revenue of USD 51 billion in 2021 or around 18% market share. The other three segments are electric motorcycle with 13% market share, electric skateboard (2%), and electric wheelchair (2%).
Asia is leading the e-mobility market
Asia Pacific is at the forefront of the e-mobility movement. This region gained USD 137.5 billion in terms of market value in 2021, taking up 49% of the total market.
China holds the leadership position in the overall e-mobility market in the region and globally. For the year 2021, China generated USD 93.2 billion in revenue, accounting for 33% of the total market. A market much bigger than any other country. More electric cars were sold in China in 2021 (3.3 million) than in the entire world in 2020. Granted, China takes benefits from its huge population which creates a high domestic demand for its local electric vehicle brands.
India, Thailand, and Indonesia are lucrative emerging markets and currently the largest micro e-mobility markets with the highest numbers of 2-wheeler electric vehicle sales. India, for instance, surpassed China in 2017 to become the largest market for electric two-wheelers.
Europe e-mobility market was valued at USD 80 billion in 2021, or around 28.5% in terms of market share. The market will expand to gain 34% share by 2030 with a forecasted market value of USD 790 billion. Germany is the leading market in Europe with a market size worth USD 24 billion in 2021. Home to big automotive manufacturers such as Volkswagen, Mercedes, and BMW, Germany wants to take a leading role in the production and use of electric vehicles in this e-mobility era.
Rapid growth of electric car registrations in Europe can be attributed to government stimulus measures for those buying electric cars instead of traditional ICTs. Sales growth has also been boosted by tax benefits and subsidies applied in many European countries.
Why e-mobility is important?
E-mobility is a rising trend, and it’s a trend that is going to stay. The main reason for its growing popularity is that electric vehicles allow us to move away from using CO2-emitting fossil fuels. It helps reduce greenhouse gas emission that contributes greatly to air pollution.
According to the Asian Development Bank (ADB), the transport sector emitted around 7.5 billion tons of CO2 in 2015, representing 18% of all man-made CO2 emissions. The International Energy Agency predicts transport emissions will grow 50% higher by 2060 with strong growth, especially from trucks and buses.
Electrification of transport modes is offering a promising future for reducing this negative outcome of the transport sector. With the Paris agreement, many nations have agreed on an international treaty against climate change. The world is set to reduce emissions by 45% by 2030 and reach net zero by 2050 in order to limit global warming to 1.5C.
However, Bloomberg NEF argues that despite the rapid rise in EV adoption, road transport is still not on track for carbon neutrality by 2050. To reach that net zero global fleet by 2050, electric vehicle sales need to represent 61% of the total new vehicle sales globally by 2030, 93% by 2035, and 100% by 2038.
Basic breakdown of electric vehicles
Electric vehicles come in different types. Some electric vehicles can rely on fuel cells or gasoline generators to provide electricity instead of powerful battery banks. The unifying factor is that every electric vehicle includes an electric motor to drive the vehicle, either alone or in combination with a gasoline-reliant internal combustion engine (ICE).
One very basic of EVs breakdown is the following:
EV/BEV: Electric vehicles/ Battery Electric vehicles. These are pure electric vehicles relying on a rechargeable battery as the power source to run the vehicle. They can be charged at a power station either at home or at a charging station.
HEV: Hybrid electric vehicles that use both electric power and the traditional internal combustion engine (ICE) that runs on gas. The electric batteries are charged autonomously through energy from the gas engine. It also uses regenerative braking, meaning the vehicle captures energy every time driver hits the brake and saves it for later use.
PHEV: Plug-in hybrid vehicles are a variety of hybrid electrics that can be plugged in to charge with a larger battery than normal hybrids (HEVs). The vehicle can be charged at home or at public stations just like an EV. For some people, this is a nice compromise as it gives you a taste of EV with the security of a gas tank when doing long trips.
FCEV: Fuel cell electric vehicles that run on compressed hydrogen that is combined with oxygen inside a fuel cell stack to generate electricity. No electric batteries are used in this type of vehicle
How much cleaner is e-mobility compared to conventional transport mode?
When vehicles are running on electricity, they produce zero tailpipe emissions, but emissions may be produced by the source of electrical power such as a power plant. In areas that use relatively clean sources for electricity then the electric vehicles will have lower well-to-wheel emissions in comparison to conventional vehicles running on gasoline or diesel. In regions heavily dependent on coal for electricity, the well-to-wheel emissions will increase even when the vehicle is running fully on electricity.
Transport Environment Organization found out that in the worst-case scenario, an electric car with a battery produced in China and driven in Poland still emits 37% less CO2 than cars running on gasoline. And in the best-case scenario, an electric car with a battery produced in Sweden and driven in Sweden, the emission is 83% less.
Another study by International Council and Clean Transportation (ICCT) was looking at the amount of greenhouse gas emissions created by EVs in different countries. Fully electric vehicles (EVs) by far produced the lowest emissions compared to other cars with different types of powertrains. Medium-size Evs' greenhouse emissions are lower than comparable gasoline cars by 66%–69% in Europe, 60%–68% in the United States, 37%–45% in China, and 19%–34% in India.
Barriers to EVs’ adoption
As of today, electric cars are not yet riding the mainstream wave. A study by Appinio shows that only one out of ten drivers in the US drives a fully electric or plug-in hybrid. In fact, the majority of non-owners have never even sat inside an electric car although the desire to try it out is great.
Range anxiety remains as a barrier to the widespread adoption of EVs. Battery capacities of current EVs range from 17.6 kWh in the Smart EQ, which translates to a maximum of 58 miles drive, to 100 kWh in the Tesla Model S which offers a maximum range of 351 miles. More recently, Lucid Air became the world’s longest-range EV offering 520 miles of driving range.
When it comes to the act of purchase, nothing is as important as the price. Electric vehicles are perceived as expensive, especially when people keep associating EVs with Tesla which positions itself as a luxury brand.
EVs have a higher up-front cost than gasoline cars but are less expensive over the course of their lifetime, mainly because electricity is relatively affordable. The average price of an EV in the US in 2022 is about USD 66,000. By comparison, mid-sized cars are about USD 32,000 and full-sized cars are USD 44,000. EV sticker price is more aligned with the price of a luxury car than mainstream.
Despite many forecasts saying the price of EVs will go down over the years, the pandemic actually increased the price of EVs even more due to shortages of batteries, lithium, and components like semiconductors. Demand for EVs is still strong, however, especially from affluent buyers, making manufacturers more inclined to produce luxury EVs.
Charging issues is another barrier to EV adoption. The issues include problems such as charging speeds, charger inaccessibility, cost of chargers, and charging variance by vehicles.
Charging points are relatively easy to find in urban settings. They are available on popular roadways, motorways, and service areas. The same cannot be said when a driver finds themselves in rural area. Locating a charging station in such area can be cumbersome and once user finds a station, they may face another problem with charger type or connector fit. Current OEMs often created a charging system exclusive only to specific EVs which can be confusing and intimidating for potential EV consumers.
Batteries and chargers: important components of e-mobility
As electric vehicle gains popularity so does every other infrastructure and support solution that enables the vehicle to function. Battery, for instance, is a fundamental part of e-mobility. The cost of the battery accounts for 35%-45% of the EV’s sticker price. Markets and Markets forecasted the market size for EV batteries will grow tremendously from USD 27.2 billion in 2021 to USD 84.2 in 2026. Today's key focus for OEMs is achieving the optimum battery life, reduced cost, faster charging, and bigger power.
Charging station is an important infrastructure for e-mobility. Its availability can actually influence customers’ purchase decisions. Although the number of stations has spurted over the years, they are not equally dispersed. Taking Europe as an example, 70% of all charging stations in the region are located in The Netherlands, Germany, and France. This is an opportunity for the market to keep growing. We can expect the market for EV’s charging stations to grow from USD 7.9 billion in 2022 to USD 32.2 billion in 2032, based on data provided by Apollo Research Report's data.
Charging cables, another essential component for electric cars, are used to connect the car's charger to the charging station be it at home or in public. They come in different types that can determine the time you need to charge your vehicle. EV charging cable market size reached USD 400 million in 2021, according to Markets and Markets. This number is expected to rise to USD 2.2 billion by 2026
The market for Mobility as a Service (MaaS)
New economic models have begun to consider sharing concepts as a way to gain profit. In a sharing economy, assets that are currently not being used such as parked cars and extra bedrooms can be rented out. With the growing success of rented items and services, new transportation options have come to the market.
The idea of MaaS is to replace the need to own a vehicle by integrating various forms of transport services into a single mobility service accessible on an "as-needed" basis. A MaaS operator facilitates a diverse mode of transport, be they public transport, car sharing, bike rental, or a combination thereof. For the user, MaaS provides a single application to access mobility with a single payment channel instead of multiple ticketing and payment operations.
Next Move Strategy Consulting estimated the market value of Maas which they divided into four different segments of product types: car rental, car-sharing, ride-hailing, and two-wheeler sharing. It is expected that the total market for MaaS will expand almost 20 times within the forecast period of 2021-2030, from USD 3.3 billion to USD 65.8 billion, registering a 39.5% CAGR.
Sources: Statzon, ADB, BloombergNEF, AFDC, Lifewire, Transport Environment, IEA, Appinio, Exro, Digital Trends, US DOE , iDate report on Future of Mobility, Virta, Interact Analysis, McKinsey, IEA, Worldbank blog