Leveraging Market Intelligence to Transform Consulting in Industrial Automation

Pradeep David, Consultant in Industrial Automation

Pradeep David’s career spans an impressive 35 years in industrial automation and robotics. He made significant contributions during his time at Rockwell Automation and as a country director at Universal Robots, particularly in driving the widespread adoption of cobots in India despite initial low adoption rate. 

Challenge:

Pradeep David faced a new challenge in his consulting career. Transitioning from a corporate role to a consultant, he struggled with accessing comprehensive and affordable market data. His work, which involved advising CEOs and companies on robotics and industrial automation, particularly in the rapidly growing collaborative robot (cobot) sector, required up-to-date, detailed market information on pricing, market trends, and company – a need that was not easily met through his existing network and ad hoc report access. 

“Before using Statzon, I found market information for my customers by getting reports from my network, which was more ad hoc. Now, I need to have more access to different reports in a more structured manner.

 

One-man consulting companies face challenges because if you start purchasing reports, it can cost tens of thousands for a single project." - Pradeep David, collaborative robots consultant

Solution:

Pradeep discovered Statzon, a market intelligence platform that provided an extensive database of reports and insights into the robotics industry. The platform’s features, such as detailed filters and a broad range of topics, allowed him to tailor his research to specific needs, such as segmenting and filtering cobots by payload. 

He particularly appreciated Statzon’s ability to provide high-level summaries and detailed insights, which were pivotal for his consultancy reports. The affordable monthly subscription model of Statzon made it a feasible tool for a solo consultant like Pradeep, allowing him quick access to diverse reports without the prohibitive costs typically associated with such detailed market research.   

 “The reports and datasets on Statzon are very good. Once you become familiar with the filters, it is quite good. As a consultant, I'm always interested in the latest market information. I like there are many reports."  - Pradeep David, collaborative robots consultant

Result:

Utilizing Statzon transformed Pradeep’s consulting approach. Statzon was useful in providing up-to-date, detailed, and relevant market insights to his clients, which included a German company interested in acquiring a cobot company and a Korean company looking to enter new markets. The ease of obtaining precise data on market trends, pricing, and company enabled him to deliver high-quality, actionable reports, significantly enhancing his value proposition to his clients. Pradeep’s successful integration of Statzon into his workflow streamlined his research process and enhanced his resourcefulness in the field of industrial automation and robotics. 

" I see Statzon as a central point of getting market insights” 

“I would recommend Statzon without a doubt because I like to have multiple reports on one platform"  - Pradeep David, collaborative robots consultant

Pradeep's journey underscores the importance of comprehensive industry reports in small consulting companies. Anticipation for Statzon's AI tool release signifies potential for a more efficient and comprehensive search mechanism, aligning better with evolving consulting needs.